The short answer: when you sell gold in Greenville, what you get paid comes down to three things, the live gold price, the purity (karat) of your gold, and how much it weighs. A reputable buyer tests and weighs your gold in front of you and pays a percentage of that melt value in cash. If what you have is a chain, our gold chain value guide shows exactly how that math works. This guide explains how the number is calculated, what affects it, and how to make sure you get a fair deal.
How gold buyers actually calculate your payout
Every honest offer starts from the same formula: gold spot price × purity × weight. Here’s what each part means:
- Spot price is the live, worldwide price of pure gold, quoted per troy ounce and moving every day.
- Purity is the karat. Pure gold is 24K. 14K is 58.3% gold, 18K is 75%, 10K is 41.7%. The higher the karat, the more gold per gram.
- Weight is measured in grams or pennyweights on a calibrated scale.
A buyer converts your item to its pure-gold content and pays a percentage of that value. The rest covers refining and the shop’s margin.
What affects how much you get
- Karat. 18K pays more per gram than 10K because there’s more gold in it.
- Weight. Heavier pieces are worth more, but stones, clasps, and non-gold parts don’t count toward gold weight.
- Whether pricing is transparent. A buyer who tests your gold in front of you (ideally with an XRF analyzer) and shows the math is one you can trust.
- Collector value. Some coins and pieces are worth more than melt, a good buyer checks for that instead of just melting everything.
How to get a fair price when you sell gold
- Know your karat. Look for a stamp (10K, 14K, 585, 750). If it’s unmarked, a buyer can test it.
- Ask to watch the test and weigh. Reputable shops do this openly.
- Get the breakdown. You should see the spot price, purity, and weight used.
- Compare, but factor in trust. The highest quote from a shop with no reviews isn’t always the safest sale.
What to bring
Bring your gold and a valid photo ID (South Carolina requires ID for precious-metal sales). You do not need to clean or repair anything, we buy broken and scrap gold too.
Ready to sell in Greenville? Walk in to Greenville Gold & Silver, just off Woodruff Rd, or call 864-901-7975. Family-run since 2012, 700+ 5-star reviews. See how selling gold works at our shop.
Where to sell gold in Greenville
Greenville Gold & Silver has been buying gold just off Woodruff Rd for over 15 years, with 700+ five-star Google reviews. We test every piece with an XRF analyzer, show you the math, and pay cash on the spot. See everything we buy on our sell page, or walk in Monday–Friday 10–6 or Saturday 10am–3pm, or call 864-901-7975.
A quick example
Say you bring in a 14K gold bracelet that weighs 15 grams. 14K is 58.3 percent gold, so only about 8.7 grams of that is actual gold. We take the live gold price per gram, multiply by 8.7, and that melt value is what your offer is based on. We show you every step of it on the counter. Stones, clasps, and any non-gold parts do not count toward the gold weight, and we will point those out too.
Quick reference on purity: 10K is 41.7 percent gold, 14K is 58.3 percent, 18K is 75 percent, 22K is 91.7 percent, and 24K is pure. The same simple math runs on all of them, just with a different purity number.
Coming in soon? Here’s a step-by-step look at what happens at our counter when you sell gold.
